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Agenda

 
14/10/2015
 

PDMA SOUTHERN EUROPE CONFERENCE 2015

“INSIGHTS INTO INNOVATION”

Le nuove prospettive dell’INNOVAZIONE


October 14, 2015

Università degli Studi di Vicenza
Complesso Universitario, Sala 3
Viale Margherita, 87 – Vicenza



CONFERENCE REGISTRATION
 
 
Partecipation is FREE for PDMA members


PROGRAM


14,00 REGISTRATION

14,30 OPENING SESSION AND WELCOME ADDRESSES

Charles NOBLE, Chair of the Board, PDMA
Allan ANDERSON, Director of Global Affiliates, PDMA
Paolo ZANENGA, President PDMA Southern Europe
Connecting Innovators Worldwide

Sessions Chair:
Silvano Cincotti, Università di Genova
PDMA SE and AIIG


14.45 SESSION 1: Open Innovation: New Opportunities, Problems, and Insights

Pamela ADAMS, Franklin University, Svizzera
User Knowledge as a Source of Innovation and Entrepreneurship
User Knowledge come fonte di innovazione e imprenditorialità


Davide ANGUITA, Università di Genova
Innovation and Big Data
Innovazione e Big Data


Sibilla RICCIARDI, Partner In2Law
Open Innovation and IPR: Conflict or Continuity?
Innovazione aperta e diritti di proprietà: conflitto o continuità?


Renzo RIZZO, VP Marketing & R&D, Vitec Group plc
Growth through new products and marketing tools
Nuovi prodotti e nuovo marketing per crescere



16.00 SESSION 2: Innovation at the Core of a New Society and a New Economy

Alessandro DONADIO, Digital transformation strategist, Partner Hitrea
New spaces between Business Innovation and Social Innovation
I nuovi spazi tra Business Innovation e Social Innovation


Francesco MARI, VP for Internet of Things, SAP
IoT: the new frontier of innovation
IoT: la nuova frontiera dell’innovazione


Paolo ZANENGA, CEO TWG Consulting
Unconventional Strategy and Innovation
Una “Unconventional Strategy” per innovare



17.15 ROUNDTABLE
Coordinated by
Stefania Testa, Università di Genova
PDMA and AIIG


18.30 WRAP-UP & NEXT STEPS
 
 
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